MacBook Neo launch, ‘Ultra’ rumors
9to5Mac Daily
9to5Mac
4.6 • 624 Ratings
🗓️ 11 March 2026
⏱️ 7 minutes
🧾️ Download transcript
Summary
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Stories discussed in this episode:
- Apple might have new ‘Ultra’ products coming this year, per report
- MacBook Ultra? Apple still expected to release an even bigger MacBook Pro update this year
- Kuo shares MacBook Neo shipment and touchscreen updates, OLED MacBook Air timing
- Studio Display XDR adding new feature with future software update
- Asus co-CEO praises MacBook Neo value, questions firepower
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Transcript
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| 0:00.0 | Welcome to 95 Mac Daily for Wednesday, March 11th, 2026. |
| 0:07.1 | I'm your host, Chance Miller. |
| 0:09.4 | We are supported this week by card pointers. |
| 0:13.1 | Leading off today, Apple just launched the remarkably low-cost MacBook Neo, |
| 0:17.5 | but the latest reporting from Mark German at Bloomberg says the company is also planning to push deeper into the high end with more quote-unquote ultra devices. |
| 0:27.5 | German points to five upcoming products from Apple that he describes as having a higher-end ultra experience. |
| 0:34.8 | German is careful to say that Apple might not use the ultra branding for all of them, |
| 0:39.6 | but that they will be ultra in terms of things like features and, of course, pricing. |
| 0:44.3 | There's the upcoming iPhone fold, new AirPods equipped with computer vision cameras to feed |
| 0:50.5 | visual intelligence to Siri, the new M6 MacBook Pro with OLED and touch support, |
| 0:57.3 | the foldable iPad with a rumored 18.8 inch display, and higher-end IMAX featuring beefier |
| 1:04.1 | processors and larger displays. Three of those products are reportedly set to launch this year, |
| 1:10.5 | including the AirPods with cameras, |
| 1:12.5 | the foldable iPhone, and the M6 MacBook Pro with OLED and touch support. In regards to the |
| 1:18.9 | MacBook Pro update in particular, German says that the upcoming laptops will likely sit above the |
| 1:24.6 | current M5 Pro and M5 Max MacBook Pro models rather than replace them. |
| 1:30.2 | So while Apple could keep the traditional MacBook Pro name, a MacBook Ultra label would more |
| 1:35.6 | clearly signal their position at the top of the lineup. |
| 1:39.0 | This so-called MacBook Alter is set to be released before the end of the year. |
| 1:44.4 | In other news today, speaking of the MacBook Neo, Asu's co-CEO S-Y-S-Y-S-Hugh reacted to Apple's |
| 1:52.0 | announcement of this budget-friendly machine and its effect on the PC market. |
| 1:57.3 | Speaking during the company's earnings call, Shue said, quote, |
... |
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