Hello, welcome to the app on the side of podcast, William Gallagher.

My sponsors this time are Clean My Mac by MacPoor, Squarespace, Tempo, and Nord Stella.

In just a little while, I'm going to be joined, as ever, by Wesley Hilliard.

And there is so much to ask him this time, since he now has a shiny new MacBook near. But first, we have a special guest. David Polk has written a 600-page book about the first 50 years of Apple. And if you've not managed to hear him talk about it before, I think you've been avoiding podcasts and YouTube, haven't you,

for at least a week. Don't avoid this one. I actually got to talk to him first. I didn't know this

when we recorded it. He told me, this is the very first interview he ever gave about this book.

So you're going to hear how much he wanted to know if the book is just any good. And it is. Look, I fully gushed at David about

his book, but I did also have questions. A man's not going to get away with some of these things

he says in the book until actually possibly he does. Guess what? You are the very first person, the very first person not involved with the book to read it and tell me what you think. So that means the world. I'm, that's very, I mean, I have no idea. I have no idea. I'm so close to it. Absolutely no, no sense of whether it's good, whether it's structured well, you know, so I did my

best, but so that that someone who knows stuff like you are giving me a thumbs up. So that

means a lot. Well, I thought I knew stuff. There's so much in there. I didn't. You're actually

frankly annoying. It's so much in there. I didn't. You're actually, frankly, annoying.

It's this one thing that's picked out in the highlights bit that I didn't really get from the book.

And also, I didn't know it. It's this thing about Newton saving Apple. So I want to make my first question to start right here is David Pogue, thank you very

much for calling Apple Insider, but Newton saves Apple, defend yourself. Yeah, there's these

these bulleted items up in the front about things you might not have known, and that's one of them.

It's in there. If you read along, especially when we come

to the discussion of Arm, which is this tiny British chip company that invented what we now know

as the arm processor that's in every MacBook, iPhone, iPad, Apple Watch, every single thing in the world, billions and billions and billions run this type of processor.

Very low power, very high speed.

And John Scully, the much maligned John Scully CEO for 10 years, found this little company, his guys, and said, wow, this could be something.

Let's invest in it.

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