This is MacO-S-Kinn.

Amazon sets fire to the Android tablet space a look at who's likely to get burned

and multiple iPhone talk dies down. It's Thursday September 29, 2011.

I'm Ken Ray, and this is news from Maco-S-Kan.

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A second destroyer of worlds has hit the tablet space.

Bloomberg Business Week was first with details of Amazon's entry into the tablet arena,

and it seems significant on a number of levels.

Start with the price, $199 for the Kindle Fire,

$300 less than the least expensive iPad.

Of course, it's also smaller. Amazon's starting the fire line with a 7 inch

tablet though there's talk that a 10 inch model may be coming relatively soon.

More on that in a bit. Bloomberg says Amazon CEO Jeff Bezos is betting he can harness Amazon's dominance in

e-commerce to pose a real challenge to Apple's iPad, though a number of analysts and industry watchers say he's looking to pick off

lower hanging fruit first. It is an Android tablet and it seems built almost exclusively

for media consumption.

In fact, that may be the real play here.

Bloomberg has Wedged Partners analyst Brian Blair saying that sales of Kindle

...