This is Mac OSKenn. No numbers for you. Wall Street reacts to Apple announcements and

whether the new Max it's Monday the 12th of September 2016. I'm Ken Ray and this is news from Maco-Sken brought to you by yours truly and

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Wondering how many pre-orders Apple processed for iPhone over the weekend

Get comfortable with that sensation

Baron said CNBC CNB saying last Thursday that Apple does not plan to give out pre-order numbers for its new

communicators. In a statement issued to the financial channel Apple was quoted as saying,

We expect iPhone 7 and iPhone 7 plus will be incredibly popular with customers and we are thrilled to begin taking pre- orders on September 9th.

Customers will receive their new iPhones starting September 16th.

In years past, we've announced how many new iPhones had been

sold as of the first weekend following launch but as we have expanded our

distribution through carriers and resellers to hundreds of thousands of

locations around the world, we are now at a

point where we know before taking the first customer pre-order that we will sell out of

iPhone 7. These initial sales will be governed by supply not demand and we have decided

that it is no longer a representative metric for our investors and customers. Therefore we won't be

releasing a first weekend number any longer. We are reiterating the

financial guidance from the September quarter that we provided on the 26th of July. So Apple gets to decide whether that's a useful metric.

Knowing that they were going to sell out, why not say how many of the blessed things they'd made?

Did they know they were going to sell out because demand was

starting to look off the charts good or because they made too few of the phones?

My honest inclination is to assume that they made too few of them. That is of course based on nothing which is

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