This is Mac OSKIN.

I look at analysts looking at earnings.

This is Mac OSKIN.

I look at analysts looking at earnings, Amazon scores a content coup, and Tim Cook's

looking for a lunch date. It's Friday, April 25, 2014, I'm Ken Ray, and this is news from MacO S. Ken, brought to you by yours

truly and supported by IChark magazine. putting Apple and Tech News in focus, E-Y-E-Chart

magazine available for iOS Newsstand now.

Fortunes Philip Elmer DeWitt does great work. Now. really appreciate him. He regularly takes the notes issued by analysts after the

calls, boils him down, and lays him out. Let me say his name again because I really

appreciate how easy he makes this part for me.

Philip Elmer DeWitt, he writes about Apple for Fortune,

ask for him by name.

And now let us pare down and harvest his work.

A summation of a summation of reactions to Apple's second quarter fiscal year 2014 earnings call.

Morgan Stanley analyst Katie Huberty said in her note, we are buyers of the stock in light of

low institutional ownership stronger than expected iPhone sales and upcoming

product cycles not baked into consensus estimates. iPhone shipments of nearly 44 million were above consensus of 38 million and in line with the strength indicated by our

Alpha Wise smartphone tracker during the quarter.

iPhone growth improved in a number of geographies including double-digit growth in the US,

50% in Japan, and 28% in China.

Improved mixed drove gross margin to 39.3% above guidance of 37 to 38%.

Better than expected June guidance is in line with our prior model and Strathles consensus at the high end.

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