Mac OS Ken: 03.22.2012
Mac OS Ken
Ken Ray
4.7 • 996 Ratings
🗓️ 22 March 2012
⏱️ 17 minutes
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| 0:00.0 | This is MacO-S-Kinn. |
| 0:07.0 | Sprint CEO Defends his iPhone deal. |
| 0:11.0 | Sprint CEO defends his iPhone deal, a wander through the 4G Wonderland, and say |
| 0:17.2 | Nijao to the new leaders and smartphones. I hope I got that close to right. |
| 0:22.2 | It's Thursday, March 22nd, 2012. I'm Ken Ray and this is news from MacoS. |
| 0:29.2 | Can. Brought to you by yours truly and supported by listeners like you |
| 0:34.0 | subscribers to MacoS can Day 6 |
| 0:37.5 | more information is available at MacoS can.com |
| 0:41.6 | This show is also supported by the MacoS Can Podcast app for the iPhone, iPad, and iPod touch, |
| 0:48.8 | available in the App Store now for $2.99. |
| 0:54.1 | If you have a Sprint iPhone, Sprint CEO Dan Hesse loves you. |
| 0:59.1 | Electronista has Hesse explaining his 15.5 billion dollar commitment for iPhones over the next four years. |
| 1:05.8 | Sure it's a lot of money acknowledges the CEO. |
| 1:08.6 | This is the reason why a high percentage of new customers is important, But iPhone customers have a lower level of |
| 1:14.7 | churn and they actually use less data on average than a high-end 4G |
| 1:18.6 | Android device. So from a cost point of view in a customer lifetime value perspective, they're more profitable |
| 1:24.9 | than the average smartphone customer. |
| 1:27.9 | Okay, maybe he doesn't love you, but you are worth a lot of money to him, and while he sees you as unlikely to go anywhere, he does like the fact that a lot of you are leaving Big Red and the death star for Old Yeller. |
| 1:40.0 | Quoting the Sprint CEO, 4 out of every 10 iPhones we sold in Q4 are for new customers. |
| 1:46.2 | That's roughly double the rate of either of our competitors, so we're pulling a lot of customers |
| 1:50.6 | from our competitors. |
| 1:52.4 | And he hopes to keep them coming with unlimited data. |
... |
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