This is Mac OSKIN.

This is Mac OSKIN.

Raising targets and ASPs fixes on display, or on displays, and the Oscar goes to Apple, eventually maybe.

It's Monday the 27th of February, 2017.

I'm Ken Ray, and this is news from Maco-Sken.

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A note from the financial front,

Barron's had BMO Capital analyst Tim Long raising his price

target on Apple shares to end last week.

That's because he thinks the average sales price for iPhones will go up

when Apple's next flagship phone is introduced.

The company will be able to charge more slash slash, have to charge more thanks to expected features like

ammo lead displays and wireless charging in Long's estimation.

In fact, they may be able to do that a couple times over because there may be room at the top

for a couple of top-of-line phones.

Quoting his note, we believe Apple, which already commands the highest selling prices in the

industry, will introduce a higher priced model

or potentially two in September alongside the standard iterative refresh to iPhone 7.

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