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Morgan Stanley senses the dawn.

A look at big tech's big big layoffs and news of a couple of

App Store investigations. It is Monday the 23rd of January 2023. I'm Ken Ray and this is news from Maco West Ken brought to you by yours truly and

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Here is something we haven't heard a lot lately.

Positiveity around the tech sector.

Seeking Alpha has notes on a note from Morgan Stanley analyst Eric Woodring.

The way he sees it, the world is not out of the woods yet when it comes to hardware sales,

but it's close.

According to the piece, Katie Huberty's successor thinks the hardware sector is entering

the final innings of a late middling cycle before the start of an industry rebound.

And you'll never guess who he likes and that, of course you will, it's Apple.

According to Seeking Alpha, Woodring has named Apple his top IT hardware pick for 2023, calling the

Cupertino Company a rare best of both worlds, outperformer.

While warning that Apple is not fully immune from deteriorating consumer electronics demand,

there is a lot going for it.

The way he sees it, the underlying drivers of Apple's business model, a growing installed customer base and

spending per user, remain intact.

Additionally, he says the strength and stability of Apple's ecosystem remains undervalued.

...