‘M3GAN,' and How to Market a Movie to Young People

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 11 January 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Michael Moses, the chief marketing officer at Universal Pictures, to discuss their latest hit, the horror film ‘M3GAN,’ and why it brought so many young people to the theater. Matt and Michael discuss how the viral marketing campaign led to nearly half of the movie's audience coming from people under 25 years old, why Universal’s batting average is so high with horror films, and how marketing can completely change the success of a film. Host: Matt Belloni Guest: Michael Moses Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hi, I'm Missa Cwonga and I'm Ryan Hunt
0:02.2	and we co-host Stadio, a football podcast, on the Ring of Podcast Network.
0:06.7	If you like soccer or football, make sure you search for Stadio, a football podcast on Spotify or wherever you get your podcasts.
0:16.7	You know what that is.
0:22.6	An ice cold beer. What's different?
0:24.6	It's Budweiser.
0:27.6	A perfect beer for party season.
0:30.6	Best enjoyed with your best buds.
0:35.6	Cheers to that.
0:39.3	Budweiser, like no other.
0:41.5	Please drink responsibly.
0:42.7	For the facts, visit drinkaware.com.uker.
0:47.5	Adobe Express is the Quick and Ead Create Anything app.
0:51.6	It's a game changer for my business, my go-to for creating content.
0:56.0	From social posts to images, videos, flyers, whatever I need to stand out.
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1:10.0	Search for Adobe Express to find out more and get started today.
1:16.9	It is Wednesday, January 11th.
1:19.8	It's one of the hardest jobs in Hollywood these days, convincing people to show up in theaters
1:24.0	for something other than a big Marvel movie or Avatar.
1:27.4	It's even harder to convince young people to show up.
	...

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