Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 13 October 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.

Transcript

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0:00.0	Who you are defines how you build.
0:06.7	This is the entrepreneurial thought leader series.
0:10.7	Brought you by Stanford E-Corner.
0:14.3	Welcome YouTube and Stanford Communities to the Entrepreneurial Thought Leader Seminar.
0:19.8	Today, we have one of our very own.
0:22.6	I'm very excited to welcome Linda Kate Smith to the entrepreneurial thought leader seminar.
0:27.8	Linda is a colleague of mine and also a fellow Fenwick and West educator of entrepreneurship
0:33.1	in the School of Engineering at Stanford. Within Stanford, she is famous for teaching
0:37.7	global entrepreneurial marketing in the Department of Management, Science, and Engineering.
0:42.6	That class draws on expertise that Linda's gained as the chief marketing officer for
0:48.1	companies or the VP of marketing for companies that have included Twilio, Jive, GenPact, Nuance, and Genesis
0:57.0	telecommunication laboratories. She's currently a consultant and fractional CMO for M Particle
1:02.7	and Misty Robotics and is an advisor for a variety of developer-focused companies from
1:09.1	low-code development platforms to smart contracts
1:12.5	and cryptocurrency companies. She also serves on the boards of CoderPad and Clicketel.
1:19.2	Her global entrepreneurial marketing class is around 20 sessions that covers the whole gamut of
1:25.0	marketing. We've asked her today, we've invited her today to try to give us a
1:29.0	snapshot in the next hour of that, and she's graciously accepted. So without further ado,
1:34.8	please welcome Linda. All right. Well, thank you. And I'm assuming that no one has run away
1:40.6	from the topic of marketing. So we're going to be good to get going here and super
1:45.6	excited to share this with you. I am passionate about marketing and I am passionate about marketing
1:51.7	to developers as well as other audiences. So let's see if I can't give you a few of the lessons that
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