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TED Business

Luxury, not landfill — the waste-free future of fashion | Joon Silverstein

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 23 December 2024

⏱️ 14 minutes

🧾️ Download transcript

Summary

Fashion is a huge part of the world's waste problem, but it doesn't have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as "luxury." This talk was made in partnership with Coachtopia. Stay tuned afterward as Modupe shares her thoughts on one way companies could cut back on waste.

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Transcript

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0:00.0

If you listen to this podcast regularly, you know I just love talking about my garden.

0:05.8

It's a relatively new hobby for me, but it's already taught me so much.

0:10.5

Take, for instance, all those fallen leaves carpeting my flower beds as winter approaches.

0:16.4

For a long time, I thought these leaves were supposed to be bagged, thrown away, tossed around with a leaf

0:22.3

blower. But now I know that's needlessly wasteful. Now I know these dried leaves are a gift.

0:29.2

They function as mulch. They keep the weeds away, and they improve the health of the soil.

0:34.5

We have the wrong idea about what waste truly is. What if it's time to rethink

0:40.2

garbage? I'm Madhapacanola. This is TED Business from the TED Audio Collective. Our guest

0:49.3

today is Coach Topia co-founder June Silverstein. She's here to remind us that the fashion industry is built on waste.

0:58.1

But she also says it doesn't have to be that way if we start looking at what we throw away in a new light.

1:04.2

Then after the talk, I'll present to you the hill I'm willing to die on.

1:09.1

But first, a quick break. And now June Silverstein takes the

1:18.3

TED stage. In nature, there is no waste. What's left behind by one organism becomes fuel for another.

1:31.3

It was human beings that invented the idea of waste,

1:35.3

of using things once, then throwing them out.

1:40.3

In many ways, waste has driven human progress.

1:45.6

Disposable diapers helped women get out of laundry rooms and into the workforce.

1:50.8

Disposable plastic syringes enabled mass vaccination,

1:53.9

saving hundreds of millions of lives.

1:57.6

And even the most dramatic example of human progress, space travel, has been powered by single-use

2:06.0

rocket boosters.

2:09.4

But this most significant of human inventions, waste, is today so successful that it threatens

...

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