Entrepreneurs. They're the lone rangers of the business world. They're breaking rules,

poo-pooing bureaucracy, and kicking naysayers to the curb when they stand in the way of their

vision. I hear this take on entrepreneurs all the time, and I understand the instinct to celebrate

outliers who shake up the status quo. But there's a danger in idealizing this narrative of a renegade innovator.

It leaves out the possibility that more might actually be gained from working within the

system in partnership with others.

I'm Madupacanola.

This is Ted Business from the TED Audio Collective.

Our guest today is self-described entrepreneur Dave Rajio, a vice president at Intuit.

And he's generously sharing some of the mistakes he made doing entrepreneurial work in a large organization so that we don't follow in his footsteps.

Then after the talk, I'll share one small way to get everyone talking to one another in the office.

But first, a quick break.

And now Dave Raggio takes the TED stage.

Two years ago, I became an accidental entrepreneur, meaning an entrepreneur, but within a larger company.

Didn't mean to.

When I started it, Intuit in 2020,

my job was to do marketing and advertising for QuickBooks.

But it was in that position that I saw an opportunity,

an opportunity for Intuit to help connect our small business customers

with complementary products and services

that would help them grow and thrive while also

being good for our business. Now, I sat on the idea for a while, really wanting to focus on the work

...