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Take-Away with Sam Oches

Luna Grill’s cofounder and CEO on steps to take ahead of scaling a brand

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

4.917 Ratings

🗓️ 19 August 2025

⏱️ 56 minutes

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with Sean Pourteymour, the cofounder and executive chairman of Luna Grill, as well as Rich Pinnella, the brand’s CEO. Sean and his wife Maria founded Luna Grill in San Diego back in 2004, and the Mediterranean fast casual started scaling in 2010. By 2019 it had expanded to more than 50 locations between California and Texas, but paused growth in order to right-size its infrastructure and systems. That included bringing in Rich, who spent more than 20 years at Taco Bell and who was recently promoted to the CEO role as Luna Grill looks to once again ramp up expansion. Sean and Rich joined the podcast to talk about the steps that restaurant companies should take ahead of scaling and how they’ve built a culture designed to win.

 

In this conversation, you’ll find out why:

  • The team that builds a brand from scratch isn’t necessarily the same that can scale it
  • You should know when it’s time to hit the brakes
  • Growth can be aggressive and responsible at the same time 
  • A great culture drives behaviors that win 
  • Competitors in your category aren’t necessarily a bad thing
  • If you surround yourself with brilliant people, then brilliant things will happen

 

Register for CREATE, our event for emerging restaurateurs, by clicking here

 

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.

0:05.0

I'm Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the restaurant industry's most influential decision-makers.

0:14.0

This week, I'm talking with Sean Portie Moore, the executive chairman and co-founder of Luna Grill, as well as Rich Pinella, the brand's CEO.

0:23.6

Sean and his wife Maria founded Luna Grill back in 2004 in San Diego,

0:29.0

initially opening the Mediterranean Fast Casual as a destination for healthier,

0:34.0

higher quality foods than the typical QSR.

0:36.8

The brand started scaling in 2010, and by 2019

0:40.3

had expanded to more than 50 locations between California and Texas, but it paused

0:45.5

growth that year in order to right size its infrastructure and its systems. That included

0:51.0

bringing in Rich, who spent more than 20 years at Taco Bell, who was recently

0:55.9

promoted to CEO as Luna Grill looks to once again ramp up its expansion.

1:01.3

Sean and Rich joined the podcast to talk about the steps that restaurant companies should

1:05.1

take ahead of scaling and how they have built a culture designed to win.

1:10.0

In this interview, you will learn more about why the team that builds a brand from scratch

1:14.3

isn't necessarily the same one that can scale it, how growth can be aggressive and responsible

1:19.5

at the same time, and why competitors in your category aren't necessarily a bad thing.

1:25.2

By the way, if you enjoy this conversation and you want to connect

1:28.0

in person with the team at Luna Grill, you should join us in Nashville this October 15th

1:33.1

through 17th for Create the Event for Emerging Restaurant Tours. Sean is taking the main stage

1:39.4

as part of our founder on founder session where brand founders will interview each other about the challenges

1:45.2

that they have faced on their growth journeys. Other participating founders include those from

1:50.5

Salton Straw, Swig, Insomnia Cookies, Lazy Dog, and Starboard. This is just one of dozens of dynamic

...

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