Lulu Meservey on How Media Has Changed

The Good Fight

Yascha Mounk

News

4.6 • 907 Ratings

🗓️ 23 October 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lulu Cheng Meservey is the founder of Rostra, advocate of going direct, and writer of Flack. In this week’s conversation, Yascha Mounk and Lulu Meservey explore why the traditional communications playbook is no longer effective, why so many politicians come across badly on TV, and how to be a great leader. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: [email protected] Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	300 sensors.
0:03.0	Over a million data points per second.
0:06.0	How does F1 update their fans with every stat in real time?
0:10.0	AWS is how.
0:13.0	From fastest laps to strategy calls,
0:15.0	AWS puts fans in the pit.
0:19.0	It's not just racing, it's data-driven innovation at 200 miles per hour.
0:24.6	AWS is how leading businesses power next-level innovation.
0:29.6	One important thing for people to remember is if you are trying to, if you are trying to do both things at once, it is not that you're
0:39.8	pleasing both sides, it is that you're pissing off both sides.
0:43.4	That's always the way it goes.
0:45.0	If you are trying to make nobody mad, you end up making everybody mad.
0:49.2	That's always how it goes.
0:50.9	And you're better off picking who's going to be mad at you and for what.
0:56.2	And now the good fight with Yasha Monk.
1:04.7	We talk a lot about how the media landscape has fundamentally transformed over the last 25 years.
1:12.2	But I don't think we reflect enough about how, as a result, the communications landscape has
1:16.7	fundamentally transformed.
1:18.2	It used to be that if you want to let people know about some great invention, you have,
1:22.3	some great product, you have, or you want to be a political communicator, you would
1:26.8	really think about how to get
1:28.7	earned media in the mainstream, how you could have the New York Times cover your amazing new product,
	...

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