In the 2018 Bull Run, I lost everything.

I had two big failures in business and one big failure in investment.

What was the worst that ever got for you financially?

Going from $2 million down to 80 or 40 or 50s, pretty much nothing.

Luke Belmar grew a personal brand that impacted millions across the world without posting a single video himself.

How the fuck did you do that?

My team and I, we've been able to build one of the strongest distribution super teams in the entire world.

We post 500 to 700 videos every single day.

Every single month we do anywhere from 250 to 400 million views.

How much do you spend on it?

Probably about $90,000 to $110,000 a month.

We live in an attention economy. Today, attention, especially in short form, is extremely undervalued. It's about building a personal brand, and then it's about retaining that energy by building a community. There's three ingredients to building a personal brand. Where do you see most people go wrong? Most people settle for average. They settle for bad decisions, they settle for self-sabotage.

And a lot of it comes from not listening to God.

The Bible teaches you all the truth that you need to know about the world.

Once you're born, you get to choose the game you want to play.

You get to choose the character you want to become.

You get to curate your environment.

First thing that you want to become. You get to curate your environments. First thing that you want to do is...

Before we get into this epic interview, I have one quick ask. Well, we've had the privilege of reaching

millions of people on the show. The data shows that almost 80% of you guys who watch the show aren't yet subscribed. So if you could do me one quick favor and click that subscribe button right now, it would mean the absolute world to us. Because when you hit subscribe, not only are you allowing us to grow the show, get bigger guests, ask better questions, but you're allowing us to honor our commitment to do everything our power to help you take your life, your business, your health, your relationships to that next level. And with no further ado, enjoy the show. All right, so we made it Las Vegas. My man, Luke Belmar. Thanks for coming on the show. How are you, brother? Good, bro. That we finally made this happen. Lovely. Good to be here. Yeah, man, absolutely. So before we get into this pod, bro, I want to ask, you know, a lot of people know your backstory. You went from, you know, being a kid born in Argentina, having the success that you've scaled and grown. But then later, you transitioned to kind of sharing your message with the masses and you built one of the biggest personal brands on the internet so i'm i want to like touch base on your story but i also just want to

you know commend you on how you did that and ask you how the fuck did you do that how did you build

one of the so i'm guessing i'm guessing just because you built a big brand yourself a lot of the

...