Jens, what's up? I've got an incredible guest for you today. His name is Lucas Bakken and he's the founder of T-Rex Arms.

There are firearms accessory manufacturing company, but this conversation took a very early turn away from firearms and more into how to build a thriving business using the power of social media.

But don't worry, all right. We still talk about firearms stuff, night vision, optics, body armor, training, all that kind of stuff.

But even if you're not into firearms, we also have some topics for you, including the power of money, how to manage people correctly.

Human psychology, also making a stand for something, building customer relationships, but ultimately how to build a firearms.

Or any other type of empire.

You're a man of action. You live life to the fullest. Embrace your fears. You can boldly charge your own path.

When life knocks you down, you get back up one more time, every time. You are not easily deterred or defeated.

Rugged, resilient, strong. This is your life. This is who you are. This is who you will become.

At the end of the day, and after all is said and done, you can call yourself a man.

Gentlemen, what is going on today? My name is Ryan Mickler.

I'm the host and the founder of the Order of Man podcast and movement. I've got a great one, a very fascinating man and a very fascinating conversation lined up.

Due to popular demand, my guest Lucas has been very requested. We finally had him on the podcast and I'm excited to bring that to you.

Before I get into the conversation, just want to let you know that the Iron Council is officially open.

I've got a lot of emails, hundreds and hundreds of emails from you guys wondering when it's going to be open.

Well, it's open now, but it's only going to be open for a few more days.

If you want to learn more about our brotherhood, and I'll talk about it in a little bit later here, and what we do, then check out Order of Man.com slash Iron Council.

Again, that's Order of Man.com slash Iron Council. Do that after the show, but also do it quickly because we are going to be closing it down here very soon.

For now, I just want to get right into the conversation. My guest is Lucas Bocken. He is the founder of T-Rex Arms.

He started his business making and selling Kitex holsters, but has since grown to over 80 employees.

The guy reaches over 2 million people throughout his social media channels. He's really got an incredible marketing and business mind, and you're going to hear a lot of that in this conversation.

Now, I personally have been following Lucas for years because of his proficiency with firearms and what I've learned about him in this conversation goes so much deeper than that.

...