Welcome to the Graham Cochran Show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

If you're a coach or a content creator or a consultant or an author or speaker, you're doing

something online, you've probably been told to start with low ticket offers, $97 courses,

tiny memberships or $27 trip wires. But what if that strategy is the very thing keeping you stuck?

In this episode, I'm going to show you why low ticket offers create more work, less profit, and slower growth, and what to do

instead if you actually want freedom and scale. If you're ready to stop working twice as hard

for half the income, this episode's

for you. Now, before we jump in two disclaimers. Well, one's a disclaimer. One's more of an

announcement. And they're both related. Disclaimer number one, I have been in business for over 15

years, specifically as a coach, a content creator, a consultant in two different businesses.

And I don't know how well you know me, but I've built a million-dollar-year business

teaching musicians how to record music, built a YouTube channel, 600,000 subscribers,

massive email list, 500,000 people on the email list. And again, we were doing

1.2 million a year at its peak. And then the last six or seven years, I've been coaching

business owners like you to build their businesses, create more money, margin, and meaning.

And we've built that to a multi-seven figure year business. And so I've been doing this stuff for 15 years. And my bread and

butter historically has been low-ticket courses, memberships, the things I just mentioned at the top

of this episode. So the disclaimer is, you can make millions of dollars selling low ticket. How do I know? Because I've

done it twice in two different niches, niches, one to hobbyists who were broke and one to business

owners, right? So I know it can be done. I've taught about how to do this at length. You can even

read my first book,

...