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Marketing School - Digital Marketing and Online Marketing Tips

Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 29 August 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40] Make the most of what you have already. [01:25] Upgrade posts and content. [01:45] Remove the dates from URLs. [01:55] Making URLs more generic is beneficial for your Google ranking. [02:33] Shorten URLs to increase your traffic. [02:57] Neil has deleted content before. [03:15] Pruning your content could negatively affect your traffic. [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there. [04:45] Speed up your site. [04:50] GTMetrix will help you see how fast your site is. [05:08] You may find that there are useless tags slowing down your load times. [05:28] The best hack is building a brand. [05:37] This is the most reliable long-term tactic. [06:15] That’s it for today! [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about low hanging fruit,

1:00.0

SU tactics that are effective.

1:02.0

So here's one that I've been talking about time

1:04.5

and time again, especially in the last 12 months or so. It is making the most of

1:09.3

what you have already. So what do I mean by that? Think about this way. When it comes to customer acquisition, you look at credit card companies and you look at cable companies,

1:17.0

they're always focused on giving new deals.

1:19.0

50,000 free points here, or you know, six months of free cable or whatever sounds like good

1:24.5

deals right and I've been with these cable companies or whatever credit card

...

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