Alright, here we go.

That's right, Neil Armstrong. Steps on to the lunar surface. The Olympic flame is catalyzed

as lit, sparks up for the first Olympic Games. Christopher Columbus stumbles upon America,

Florida, Cuba, wherever the hell it was. These are the initial moments, the inaugural moments

that have changed history. This is not one of those.

So what if you threw a podcast and the only person that showed up was a pandemic. My name

is Scott Galloway, professor of marketing at NYU Stern School of Business. And this

is the inaugural episode podcast, shit show of prof G. And what a difference seven days

make. We had several podcasts in the can upbeat a reverent provocative, trying to tax

on a my business concepts and today's news, interviews, out of happiness and to be

blunt. We just didn't know what the fuck to do. This is unusual times. We have approximately

212,000 people have been infected with the new coronavirus. 9,000 people have died. What's

unusual here is the mortality rates that we're getting are somewhere between 0.2% reported

in Norway. And for a brief time, the US had the highest, the highest mortality rate at

6% mostly because we have demonstrated an extraordinary level of incompetence around testing.

The first, if you will, business issue tax on the news is simple. You can't manage what

you can't measure. And the notion that we're going to be able to attack this without being

able to do it. South Korea has done testing 10,000 people a day when total tests thus far

or somewhere around I believe between 11 and 15,000 in the US drive through testing in Germany,

which they've had for a while. Although we now have drive through testing in Colorado and

Western parts of New York, but the reality is you can't, you have to, for any issue you

want to measure professionally, personally, biologically, you have to be in a position

...