Lost In The Wash (1/11/13)

Climate One

Social Sciences, News Commentary, Earth Sciences, Science, News

4.7 • 583 Ratings

🗓️ 12 January 2013

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lost In The Wash With everything from hand soap to glass cleaner labeled as “eco-friendly” or “sustainable” consumers are suffering from green fatigue. We are just starting “to align our spending with our values,” says Dara O’Rourke, co-founder of Good Guide. Transparency is the name of the game and social media “hashtags” mean brands “don’t get to control the message anymore,” says O’Rourke, “I don’t think they get to tell us what to believe or not to believe.” The roundtable, including William Brent, Executive VP of Weber Shandwick, and Aron Cramer, President and CEO of BSR, points out that consumer behavior is critical to understanding (and reducing) the lifetime carbon footprint of a product. Listen to a conversation between experts on the next step towards a greener marketplace. This program was recorded in front of a live audience at The Commonwealth Club of California in San Francisco on January 11, 2013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	How will we power our future? Can we create a healthy and clean economy?
0:05.0	Climate One at the Commonwealth Club is at the forefront of the global debate about energy, economy, and the environment.
0:11.4	Bringing together the brightest and most provocative leaders of our time,
0:15.2	Climate One is the place where big ideas get heard.
0:18.2	With thoughtful and insightful discussions on policy, business, science, and
0:21.9	culture, Climate One founder Greg Dalton gets to the heart of the matter. It's our future.
0:27.6	It's time to come together. Welcome to Climate One, a conversation about America's energy, economy,
0:32.8	and environment. To understand any of them, you have to understand them all. I'm Greg Dalton.
0:37.6	Today we're talking about sustainable consumption and greenwashing.
0:41.3	The number of consumer products that claim to be eco-friendly is soaring, and there are more
0:45.9	than 400 labels designed to inform or mislead people as they stroll down store aisles or browse
0:52.8	online.
0:55.7	Companies are providing more information about what is in their products and where and how they are made. That information can be helpful.
1:01.2	It can also be overwhelming and confusing. With our audience at the Commonwealth Club in San Francisco,
1:06.6	we'll talk in the next hour about how individuals can avoid green fatigue and make informed choices that are good for them and the planet.
1:14.5	We'll also discuss what companies are doing to clean up their products and inform consumers what they are doing.
1:20.0	We're pleased to be joined by three guests deeply involved in the world of sustainable consumption.
1:25.1	William Brent is Executive Vice President of Energy, Clean
1:27.7	Tech, and Sustainability at Weber Shandwick, a public relations firm.
1:31.9	Aaron Kramer is president and CEO of Business for Social Responsibility, a consulting firm.
1:37.4	And Dara O'Rourke is co-founder of the Good Guide and an associate professor of
1:41.4	environmental studies at UC Berkeley. Please welcome them to Climate One.
	...

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