Hey folks, Aaron here.

Before we dig into today's new episode, I have an important housekeeping thing to get in front of you,

but I will try to keep it brief.

Let's talk about ads.

On LORE, you're going to hear two different kinds of ads. Some are voiced by me, and those are ads that I personally approved, which makes sense, I guess, seeing as how I recorded them with my mouth, right? Other ads though, sound more like TV or radio commercials.

The industry term for those is programmatic and they don't get individually

approved like the ones that I record with my own voice, which means that if you hear an ad in that TV or radio style,

you can't assume that I support the message.

I bring that up because of a problem a lot of podcasters are having with

programmatic ads right now. You see these ads are sorted into categories.

Things like outdoor living or automotive or vacations and we as podcasters can turn categories on or

off based on what sort of topics we want to avoid on our show. Me personally

I prefer to avoid hot button political topics in my ads, so I have

political as a category turned off, as do most other podcasters. But political activist groups know this, so they've

started to categorize their ads deceptively as a way to get around those

filters, which is why from time to time you might hear an ad on lore that talks about a political candidate

or something like guns or abortion.

Here's an important thing that I need you to understand.

When you and I only find out about it when a kind listener like you tells me that it's happened.

So if you ever hear an ad like this, please don't get upset and unsubscribe from the show.

Instead, send me a message so I can have that ad turned off and

flagged by the system as deceptive. You can DM the show account on

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