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LOOKSMAXXING

Sidenote by AsapSCIENCE

AsapSCIENCE

Biology, Life Sciences, Comedy, Youtuber, Science

4.92.6K Ratings

🗓️ 18 March 2026

⏱️ 51 minutes

🧾️ Download transcript

Summary

LOOKSMAXXING - what is it and why is it everywhere online right now? Today we get into the harsh reality of this online sub-culture and the science behind why this concept is bad for your body, mental health and self-esteem!

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Transcript

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0:00.0

Controversial subjects with the facts can be tense, but we are a sub-science here to make things make sense.

0:06.2

Today we are talking about looks maxing.

0:09.2

We're going to be talking about body dysmorphia, masculinity, how gay masculinity is.

0:14.1

We're going to be talking about clavicular.

0:16.2

You might have heard about him in the news, the manosphere.

0:18.8

It's a little bit exhausting, but there's a lot of interesting new science about these communities, and we're going to be talking about them today. Yeah, it's a really, if you don't know what looks maxing is, hold on to your butts, but there is an entire... Okay. Hold on to your chins, or what are they obsessed with? Chins? Yeah, I guess it was... Hold on to your broken jaw.

0:55.4

I was thinking of like the Jurassic Park reference and how they're like, you know, I don't know. I don't know. I'm going to be that. I have zero idea what you're talking about, but continue. That line is from Jurassic Park. Hold on to your butts. Okay. Wow. Yeah, no, it's really fascinating. and I guess we just jump into it.

0:55.6

Like obviously on the surface, it's really fascinating and I guess we just jump into it. Like,

1:00.8

obviously on the surface, it's about like changing appearances and especially in like,

1:07.4

well, almost exclusively in male spaces and with like sort of like masculine identity surrounding it.

1:13.2

But there's really interesting research that's coming out, looking into these communities, looking into how it impacts men.

1:18.9

And obviously there's like a cultural movement around these sort of like personalities that have popped up.

1:25.3

It's essentially just like dudes trying to get as hot as they could and somehow trying to like be like, it's manly still.

1:44.6

And like that would like be such an effeminate thing to do in the past. Yeah. Um, looks maxing. The community receives six million unique visitors per month. I'm like, okay, I have to be honest, it's so late at night where we're recording this. And I'm like setting up my arch out. I'm literally like my brain is so dead. Yeah, we don't normally record this later. We're just like, we have to do it. Probably looking haggard in our looks smacking episode. Yeah, seriously. They're going to now we can't talk to chickens. They're going to like find out like, like you're barely even a four. You fucking soy boy. Okay. Yeah. So looks maxing means maximizing your physical appearance in order to attract partners and receive

2:05.3

the benefits of like what a company being attractive.

2:09.5

And it's related to something called lookism, which I didn't know about before,

2:12.6

which is like a form of discrimination and prejudice that's based on people's attractiveness and that lookism has been

2:19.2

studied and it like can have like serious impacts on your life like you can have like poorer

2:23.6

health outcomes you can have like reduced wages if you're like quote unquote less attractive

2:27.4

so sometimes these like these manospherey looks master maxer people are trying to be like there is like,

2:34.8

they sometimes use these studies to be like,

2:37.0

lookism is real.

...

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