Long Overdue: The Creative Boom of Library Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 26 July 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From our Season 11 Archives, one of our favourites.

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:40.1	I'm not switching my team to some fancy work platform that somehow knows exactly how we work.
0:47.4	And its AI features are literally saving us hours every day. We're big fans.
0:53.0	And just like that, teams all around the world are falling for Monday.com.
0:58.2	With intuitive design, seamless AI capabilities, and custom workflow, it's the work platform your team will instantly click with.
1:05.9	Head to Monday.com. The first work platform you'll love to use.
1:12.4	This is an apostrophe podcast production.
1:19.9	You're so king in it.
1:25.1	Your feet looker than in a instant. Your teeth look wider than no, no, no.
1:33.3	You're not you when you're hungry.
1:40.3	You're a good hands with all feet.
1:50.7	You're under the influence with Terry O'Reilly.
1:53.8	You're under the influence with Terry O'Reilly. Back in 2012, a library in Memphis was discarding old books and found one titled,
2:14.5	Courageous Heart, a life of Andrew Jackson for Young Readers.
2:19.4	The card in the back of the book had been signed out by many students, including a 13-year-old
	...

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