Long Overdue: The Creative Boom of Library Marketing (Encore)

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 1 April 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:43.0	Right, birthday party, the big 30th.
0:45.7	Although, is it more like 40th?
0:47.7	Hmm, best go generic.
0:48.8	Something fizzy?
0:50.6	Oh, along with everyone else.
0:51.3	Flowers?
0:53.9	Symbolic of blooming into a new era. No, come on. Something more
0:57.1	exciting. Something like. I'll take a two million red scratch card, please. Add some play
1:04.7	with National Lottery Scratch Cards. Search Dream big, play, small, rules and procedures apply. Players must be 18 or over.
1:12.5	This is an big, play, rules and procedures apply. Players must be 18 or over. This is an apostrophe, podcast production.
1:20.0	You're so king in it.
1:25.0	The scores of it in an instant.
1:32.3	Your feet look wh In an instant Your teeth look wider than no, no, no No you're hungry. You're a good hand with all.
1:49.4	You're under the influence with Terry O'Reilly. Back in 2012, a library in Memphis was discarding old books and found one titled, Courageous Heart, a Life of Andrew Jackson for Young Readers.
	...

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