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The Story of a Brand

Lola Getts - Plus Size Apparel that Works for Her Body

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 13 March 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

For Stacey Goldstein, CEO & Founder of Lola Getts, the opportunity in the Plus Size market is more than just having a brand with a product, it's a MOVEMENT.  The team at Lola Getts truly believe that this consumer (they refer to this consumer as "Her") deserves products that work for her body. The goal is to get people to recognize, respect, and not stereotype who she is. And to that end, Lola Getts is creating a brand that this consumer can call their own. 
 
In this episode, Stacey also shares the Lola Getts design philosophy of getting "inspired by fabric". She talks about working with a "Sneaker Queen" influencer and models. She goes into detail about the challenges of growing a Plus Size Premium Athletic/Leisurewear e-commerce brands as well as the difficulty in pitching investors. For Stacey, part of Movement is getting retailers, manufacturers, and investors to understand and appreciate this market and to that end, she describes her "14 Plus Analytics" that uses real-world data to help people better understand this consumer. 
 
Listen to Part 2 of this episode and hear Stacey Goldstein, CEO & Founder of Lola Getts share the inside story of the building a brand. 
 
Check out other episodes at CommerceFocused Media
 
For more on Lola Getts visit: www.lolagetts.com
 

Transcript

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0:00.0

Recorded at the Oracle Bronto Studios.

0:08.0

This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.

0:13.9

This is The Story Behind the Brand with your host, Ramon Vela.

0:19.4

Here's another tool you should know about. Meet Edgar, a social media management tool for

0:24.6

small business owners.

0:26.1

Now, we know social media is important, but it could be time consuming.

0:29.7

And that's where Meet Edgar provides an effective way of creating, scheduling, and organizing

0:33.6

content to automate publishing.

0:36.0

And here's a cool part.

0:37.0

They automatically generate

0:38.5

social media updates for your content and post them even when you get to the end of your content

0:43.3

queue. Here at the story behind the brand, we use them and I suggest you try them too. You can find

0:49.3

them at meet edgar.com. Retailers and investors, you know, if you're a size 12 and under, you take it,

0:56.7

take for granted little things, and I'm going to just throw them at you, socks that fit your feet,

1:02.9

bracelets that fit around your rest, rings that fit on your fingers, necklaces that fit around

1:09.4

your neck, fanny packs that can fit around your waist,

1:13.9

sunglasses that can fit on your head.

1:17.0

This is just the tip of the iceberg, right?

1:20.5

So when we sit down and we say, you know, sometimes she has a hard time finding socks.

1:29.4

They're like, whoa, we never even thought about that because they're not paying attention to her. Isn't that, isn't that wild,

1:38.8

what I just said? It's just not apparel. Like, even somebody said designer bags, they wish that their Chanel bag chain

1:47.8

would come two or three inches longer so she could wear a cross body because she's plus size.

...

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