Lola Getts - A Brand specifically for the Forgotten Majority

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 March 2019

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

According to stats, near 67% of women in American are a size 14 or higher. However, even with this percentage of the population, this consumer is more or less "forgotten". The truth is that for many retailers "plus-size" isn't a sexy category to carry so they either don't carry or promote it. For Stacey Goldstein, CEO & Founder of Lola Getts, this is both an opportunity and a grave disservice to correct.

This is why Stacey and the passionate crusaders (staff) at Lola Getts are on a mission to give this forgotten consumer a voice. Lola Getts is a Premium Activewear or Athleisure Brand exclusively for Women who wear size 14 or larger. Their mission is to make "Her" feel comfortable and confident when she walks into a gym or spin class, or yoga class. In this way, they see themselves as confidence builders & game changers. The other side of the mission is to disrupt the "fitness" space and bring this consumer to the forefront. In today's climate of body positivity, the Lola Getts brand may just be in the Right place at the Right time.

Listen to Part 1 of this episode and hear Stacey Goldstein, CEO & Founder of Lola Getts share the inside story of the building a brand.

Check out other episodes at www.commercefocused.com/category/the-story-behind-the-brand/

For more on Lola Getts visit: www.lolagetts.com

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:13.9	This is The Story Behind the Brand with your host, Ramon Vela.
0:19.4	Here's another tool you should know about. Meet Edgar, a social media management tool for
0:24.6	small business owners.
0:26.1	Now, we know social media is important, but it could be time consuming.
0:29.7	And that's where Meet Edgar provides an effective way of creating, scheduling, and organizing
0:33.6	content to automate publishing.
0:36.0	And here's a cool part.
0:37.0	They automatically generate
0:38.5	social media updates for your content and post them even when you get to the end of your content
0:43.3	queue. Here at The Story Behind the Brand, we use them, and I suggest you try them too. You can find
0:49.3	them at Meet Edgar.com. Hello, everyone. This is Ramon Vela, and I am the host of the story behind the brand.
0:56.5	Today, we've got another great show for you today.
0:58.6	We're going to interview Stacey Goldstein, who is a CEO and founder of Lola Gets.
1:04.9	Stacey, thank you for being on the show.
1:07.1	Thank you, Ramon, for having me.
1:08.5	I'm very excited to share with your audience the story behind
1:13.3	Lola gets and the need that this customer needs to be recognized. Yeah, and we're going to get
1:20.4	to that, and I want to know everything about you, about how you started this. But before we get
1:25.3	started, why don't we give everyone sort of a high level
1:28.8	overview of your brand? Tell us what it does, what it sells, what market it's in, and so forth.
	...

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