Logan Paul & KSI's $10 Billion Sports Drink

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 17 January 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn about the business of creators every Tuesday & Friday: http://thepublishpress.com This week Colin and Samir talk about Logan Paul & KSI's new Prime Hydration drink and how it very well could lead to a $10B acquisition from Gatorade. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Gatorade acquires Logan Paul and KSI's prime hydration for $10 billion.
0:05.3	Now, that is a fake headline that we came up with, but not an unrealistic one. And in this
0:09.6	episode of The Colin and Samir Show, we're going to tell you why. I truly did not believe that
0:14.4	this sports drink that they launched would ever be acquired by a company like Gatorade, but after
0:18.8	doing a ton of research, it actually feels more
0:21.4	realistic. We also went out and actually bought the drink. And if you watch this episode on YouTube,
0:26.0	you can actually watch us try the different flavors of the drink. But this is part of a bigger
0:31.0	trend of creators launching consumer products. I mean, we saw the Nelp boys launch their Happy Dad
0:36.9	Seltzer. We set out with the goalELF boys launch their Happy Dad Seltzer.
0:43.0	We set out with the goal to make the world's best tasting seltzer, and I think we did it.
0:47.5	We've seen this time and time again, but this one is unique because of KSI and Logan's relationship.
0:48.4	Logan Porn? Any of the Paws, I don't care. Bring it.
0:51.8	So that's what we're going to get into in this episode of the Colin and Samir show.
0:55.0	We actually covered this story
0:56.3	in our newsletter,
0:57.1	The Publish Press.
0:58.1	So if you aren't subscribed to that,
0:59.8	head over to the published press.com.
1:01.1	We cover the business of creators
1:02.2	every Tuesday and Friday.
1:03.9	And you can get stories like this
1:05.0	right when they come out.
	...

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