🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 13 February 2025
⏱️ 25 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.
BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.”
Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement.
Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.”
$ELF $BZFD $BUD
Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 🍦Ben & Jerry’s Phish Food. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.
“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.
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Episodes drop weekly. It’s The Best Idea Yet.
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Transcript
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| 0:00.0 | This is Nick. This is Jack. It's Thursday the new Friday, February 13th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. And a happy Galentine's Day to all those who celebrate. Nick and I, we're celebrating Galentine's Day together this year. Are we going to hand of the wood tonight? |
| 0:21.0 | We're going to Vermont's premier farm-to-table restaurant. |
| 0:23.9 | I love that mushroom risotto. |
| 0:25.0 | It gets me every time. |
| 0:25.8 | I'm getting a mistake for two. |
| 0:29.2 | We got to work on our menu strategy here. |
| 0:31.4 | We're going to work on that. |
| 0:32.0 | We've got to work on that. |
| 0:32.6 | In the meantime, Yeties, we got three fantastic stories for today's show. Stocks are down, but these stories are up. |
| 0:38.8 | What are we got, Jack? For our first story, every craft brewery in America is launching their |
| 0:43.6 | version of Bud Light. Because the fastest growing beer in America, defying every alcohol trend, |
| 0:50.3 | is local light beer? Yeah. For our second story, BuzzFeed is launching its own social media app. |
| 0:57.0 | Because BuzzFeed identified the number one problem with the whole internet. |
| 1:01.3 | Snarffing. |
| 1:02.0 | It's snarthing. |
| 1:02.8 | And our third and final story, Elf Beauty has a campaign to highlight the number of CEOs named Richard, Rick, or Rich. |
| 1:09.8 | And what do they call it, Jack? So many dicks. So many dicks |
| 1:14.5 | is a case study in customer engagement. But Yetis, before we hit that wonderful mix of stories. |
| 1:20.8 | Fantastic mix of stories. And I'm in on the steak. Let's do the steak. We're doing the steak? |
| 1:24.5 | What the heck, let's do it? You drop in the risotto? It's a right off. We'll get the hand of the wood toast for an appetizer. If you know, you know. |
| 1:29.6 | But yet he's the most popular gift on Valentine's Day is the bouquet. The bouquet, an attractias. In fact, tomorrow, 22% of Americans will buy a bouquet on Valentine's Day. |
| 1:47.9 | But Nick and I have noticed a new trend emerging. Buckeys with no flowers. We're talking bouquets |
... |
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