5 • 1.5K Ratings
🗓️ 28 November 2022
⏱️ 37 minutes
🧾️ Download transcript
Niching down and focusing on one target market can feel incredibly scary. But the most successful entrepreneurs know that it’s the path to growing your business and making more money. After all, if you say you can help everyone, you’re really helping no one.
My guest today, Lizy Hoeffer, gets it. As one of the top loan officers in the country, she credits her ability to specialize, and speak directly to her well-defined clients as a massive part of her success. Today, Lizy reveals her three proven steps for picking a specific niche to market to and how she landed her first clients when starting her business. Her method might surprise you! Plus, Lizy shares how she stays motivated and how the little minor decisions you make throughout your day can either cost you money or make you lots more of it.
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0:00.0 | You're a business owner ready to hit your next big revenue goal, right? |
0:11.2 | But you feel stuck and aren't sure what steps to take next. |
0:14.6 | Listen, we understand your frustration. |
0:17.6 | Welcome to the Good Money Podcast where we help business owners and entrepreneurs just |
0:21.6 | like you, build your business and build your wealth. |
0:25.6 | Each week we bring you interviews, stories, inspiration and give you the access to the |
0:30.5 | best business minds. |
0:32.5 | I want you to achieve success faster and you want more meaning and freedom in your life. |
0:37.7 | So we are here to help. |
0:39.2 | I'm your host, Derek Kimmy. |
0:42.5 | Knitching down and focusing on one target market can feel incredibly scary. |
0:47.3 | But the most successful entrepreneurs know that is the path to growing your business and |
0:52.7 | making more money. |
0:54.2 | After all, if you say you can help everyone, you're really helping no one. |
0:59.0 | My guest today, Lizzie Hofer, gets it. |
1:01.9 | As one of the top loan officers in the country, she credits her ability to specialize and |
1:07.0 | speak directly to her well-defined clients as a massive part of her success today. |
1:12.8 | Lizzie reveals her three proven steps for picking a specific niche to market to and how |
1:18.0 | she landed her first clients when she started her business. |
1:21.8 | Her method might surprise you. |
1:23.6 | Plus, Lizzie shares how she stays motivated and how the little, minor decisions you make |
1:29.1 | throughout the day can either cost you money or make you lots more of it. |
... |
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