Liza Berger & Diane Eastabrook of McKnights Home Care
All Home Care Matters
Enriched Life Home Care Services
5.0 • 88 Ratings
🗓️ 7 October 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
All Home Care Matters was honored to welcome Liza Berger and Diane Eastabrook from McKnights Home Care for an in-depth discussion about McKnights Home Care and the home care industry.
Liza Berger is editor of McKnight's Home Care, a two-year-old business-to-business brand for the home care industry. In this position, she oversees the brand's website (mcknightshomecare.com ) and daily e-newsletter, which offer legislative, regulatory, financial and clinical-related news and features related to the personal care, home health and hospice industries. Prior to her current position, she served as senior editor of sister brand McKnight's Long-Term Care News. She also has worked in custom publishing and for a daily newspaper.
Diane Eastabrook is the staff writer for McKnight’s Home Care Daily, covering home care, home health, hospice and hospital-at-home. Since joining MHC in March 2021, her work has been recognized by the Society of Business Publication Editors. Diane previously managed the Chicago bureau for PBS Nightly Business Report and was a correspondent for Al Jazeera Media Network. She is 2021 Columbia University Age Boom Academy fellow and a 2020 Journalist in Aging fellow from the Gerontological Society of America.
Transcript
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| 0:00.0 | Welcome to All Home Care Matters, the show where we discuss all things home care with discussions on important age-related matters and topics. |
| 0:10.1 | Brought to you by Enriched Life Home Care Services, the number one rated home care provider in Michigan by Top-rated Local. |
| 0:21.7 | Hello, and welcome back to All Home Care Matters. |
| 0:24.3 | If this is your first time visiting us here at the show, we want to say thank you for taking |
| 0:27.9 | time out to be with us today. |
| 0:29.7 | We appreciate how valuable everyone's time is, and that's why we try and make each episode |
| 0:34.2 | here at All Home Care Matters, something that will hopefully matter to you. |
| 0:38.6 | Today, we are honored to welcome two remarkable guests, Liza Berger and Diane Isabrook from |
| 0:44.9 | McNight's Home Care. Welcome. Thanks for having us. So, Liza, I want to start with you. You know, |
| 0:53.2 | we're big supporters and, you know, avid readers of McNights. |
| 0:57.8 | And I know there's multi branches and divisions to McNights. |
| 1:01.1 | And, you know, we follow the home care division. |
| 1:03.7 | And that's the division you're a part of. |
| 1:07.2 | What is one of the things that really prompted the company or McNights to start the home care brand? |
| 1:16.4 | Yes, so McNight's home care started about two years ago. |
| 1:22.2 | And as we know, there was something called a pandemic that was raging. |
| 1:28.2 | And the forces at the time just seemed right to launch a home care brand |
| 1:34.0 | with the rampant infections happening in long-term care facilities |
| 1:39.1 | and consumer demand to stay at home. |
| 1:42.8 | And of course, there has always been interest and consumer, |
| 1:47.8 | you know, interest in home care. So it was just the right time things were just aligning well, |
| 1:56.4 | given the situation in the United States and the trends that had been just continuing to increase |
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