Join me today is a New York Times best-selling author the guy who wrote that mid-90s New

York, Nick's anthem, a man who has founded enterprises from private jet companies to Ziko

Coconut Water, the co-owner of the NBA's Atlanta Hawks and O a former rapper.

Jesse Itzler, welcome to the Ruben Report.

Thanks for having me.

Dude, your bio is like, it doesn't even seem like it could possibly be real.

It's been quite a journey.

Quite a journey.

Alright, there's so much I want to do with you.

I said to you right before we started.

I mean, I remember that 94 Nick's team so well.

That was like right in my formative years of basketball, which I love.

I said to you right before we started that that game six, which as a Nick's fan is probably

one of the most painful things you ever watched, was the night of my senior prom and of

course the night of the OJ Simpson car chase.

You lived through that whole experience.

I did.

I was at the Nick game that night.

I was at the Nick game as a playoff game.

I just written the theme song for the Nick's and started, was starting to get momentum

on the radio and in the garden.

I was so, I mean, my whole life grew up in Nick's fan.

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