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The Current powered by Kim Komando

Living the Dream: Money in the Music Stream

The Current powered by Kim Komando

WestStar Multimedia Entertainment, Inc

News, Technology, Tech News

4.6825 Ratings

🗓️ 7 June 2017

⏱️ 18 minutes

🧾️ Download transcript

Summary

Back in the early years of broadcast, musicians and aspiring talk personalities relied solely on sponsorships and big business to put money in the bank. Then, advertisers stepped in. Now, we live in a world where anyone can stream live, and some have figured out how to make money doing it. But can you truly make a living on the air? In this Komando on Demand podcast, you’ll hear from the latest generation of broadcasters who are making money streaming live, right from their home. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's 4 o'clock with big run in the afternoon here. K-I-I-S Los Angeles.

0:10.4

Morning at 639.29. You don't have to tell me what day it is if you count.

0:17.2

Ready to win on the Q!

0:19.8

Breaking into the broadcast industry used to be nearly impossible.

0:24.2

Radio was delivered through this limited number of frequencies.

0:27.2

And then, of course, you had big business.

0:29.1

They were controlling all those frequencies.

0:31.6

But as technology changed, data delivery became possible.

0:35.4

And now, with a decent laptop, anyone can broadcast live to the entire world.

0:40.8

And some of them are making big money at it.

0:43.4

I just got so scared.

0:45.3

I'm Kim Mando.

0:47.0

Host of the nation's most popular radio show about everything digital.

0:50.5

And today, we're going to hear from the latest generation of young marketing experts. And get this,

0:56.4

they're making money streaming live right from their home. Forget about having an allowance.

1:01.5

We're talking about young artists, scientists, athletes, musicians, DJs. They're all jumping on

1:07.5

this bandwagon to express their style, their music, their expertise, and personality, and they're doing it live.

1:14.4

And the payoff sounds pretty crazy.

1:16.3

We're talking about emojis in gold bars, coins, gift icons, and likes.

1:22.9

And here's the deal.

1:24.1

All of those will eventually turn into cash.

1:27.1

Your success depends on building meaningful

...

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