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Our new book, The Art of Business Wars, features stories and lessons from history's

greatest business rivalries,

with powerful insights uncovered through hundreds of episodes of business wars.

Go to Wondery.com forward slash the, and this is Business Wars Daily on this Thursday, June 17th.

Let's start today with three letters that may bring back some memories for folks of a certain age.

QVC.

At the height of its popularity, the Quality Value Convenience Channel aired live 24 hours a day

with hosts hawking everything from handbags to home goods.

QVC is still chugging along.

It even saw an uptick in viewership during the pandemic.

But I'd bet against anyone born after, say, 2000 being able to tell you what it is.

...