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Marketing School - Digital Marketing and Online Marketing Tips

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 28 January 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video. Time Stamped Show Notes: 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating? 00:40 – “Behind the scenes” videos are always a way to get people watching 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers 01:20 – Third, try to do an interview—perhaps an impromptu interview 01:30 – With Facebook live, you can also invite others to join your live stream 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him 01:52 – Make sure it is general advice related to your audience, that will really help them 02:15 – Fifth, do a product or service demo 02:35 – Think of the value first 02:45 – Sixth, share personal stuff that isn’t always positive 03:21 – People can relate to it and learn from it 03:42 – Seventh, treat your live stream as a webinar 03:48 – Use Wirecast to simultaneously be online on several online platforms 04:43 – Just be careful in showing recorded videos live because some people may not like that 05:03 – That’s it for today’s episode! 3 Key Points: Be more open and transparent – it builds trust and goodwill with your viewers. People love “behind the scenes” videos and appreciate seeing the whole picture of your experience. Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about live streaming 101.

1:00.0

What kind of videos should you be creating?

1:03.1

So I'll go ahead and start first.

1:04.8

First and foremost, I'm actually,

1:05.8

this is very meta, but I'm actually doing a behind the scenes

1:08.3

right now, Facebook Live, as we're recording.

1:10.9

So behind the scenes is always cool.

1:12.8

You can give a tour of your office.

1:15.1

You can just show how you're filming something,

...

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