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How I Built This with Guy Raz

Live From The HIBT Summit: Troy Carter

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 12 December 2019

⏱️ 18 minutes

🧾️ Download transcript

Summary

Our second episode from the 2019 How I Built This Summit features founder and investor Troy Carter, who re-started his career in the music business after becoming Lady Gaga's manager. In a live conversation with Guy, he offers advice on staying hungry, being humble, and admitting when you don't know the answer. Every Thursday through the new year, we'll release new episodes from the HIBT Summit, so keep checking your podcast feed!

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

Alright, so today we've got another one of my conversations from the how I built this summit that happened in San Francisco a few months ago.

0:36.0

This one is with Troy Carter.

0:38.0

Troy made his name in the music business as a manager for several artists, including one of the most successful pop artists in the world.

0:46.0

He founded his own management company, became an investor, advised to spotify and all around creative force.

0:53.0

And if you remember his original episode of the podcast that ran back in 2017,

0:58.0

Troy talked about starting out as a scrappy kid in West Philadelphia and getting a start in the music industry with help from Will Smith.

1:05.0

Anyway, in this conversation from the 2019 HIPT summit that you are about to hear,

1:11.0

Troy offered up some really good advice about staying scrappy and about not being afraid or intimidated to ask for help,

1:19.0

especially when you feel like you don't know something. Because in his early days as a music manager,

1:25.0

Troy made a lot of mistakes. He ran into a ton of debt and he almost lost everything.

1:31.0

But then he met a relatively unknown singer, who went by the name of Lady Gaga.

1:37.0

And when Troy joined me live on stage at the summit, he told me how meeting her and becoming her manager turned everything around.

1:45.0

What struck you about her? I mean, it's almost like being an investor where you can identify a founder or a company.

1:53.0

But was it about her that you thought, yep, she's got something.

1:57.0

You know, she was very unique in terms of her look, you know, especially at that particular time.

2:04.0

But also, she played me like three or four songs that were just like smashes.

...

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