Live From Consensus: What the Media Really Thinks About Crypto - Ep.66

Unchained

Laura Shin

Tech News, Business News, News

4.6 • 1.3K Ratings

🗓️ 13 June 2018

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a recording of a panel discussion I participated in with a couple other reporters and crypto PR people at Consensus. (It was at the same time as Jack's talk, so it's totally understandable if you missed it. Also, the room was freezing. I was shivering the entire time.) The other panelists were Leigh Cuen of CoinDesk, Avi Salzman of Barron's (and my old classmate from grad school!), Jill Richmond of Spark PR, Trey Ditto of Ditto PR, and the discussion was moderated by Frank Chaparro of Business Insider. We discussed whether or not crypto projects and publications should engage in pay to play (I would have hoped the answer to this would obvious to everyone, but alas), coverage that could cause investors to lose money, whether or not the business model of the media industry drives clickbait headlines and why journalists have a responsibility to include more of the nuances in crypto. We also dish up some practical tips and insider info, like how crypto projects can get media coverage, what factors reporters use in deciding whether or not to write about a project they're pitched, and whether or not crypto teams should hire crypto-specific PR firms. Apologies that there was no mic for the questions from the audience. I've left the questions in, as you can sometimes hear them faintly. I tried my best to have someone or myself recap each question. For the question about our favorite stories, these were the articles we named My favorite of mine: my phone hijacking story: https://www.forbes.com/sites/laurashin/2016/12/20/hackers-have-stolen-millions-of-dollars-in-bitcoin-using-only-phone-numbers/#464b730d38ba Leigh liked a series I did exposing fake advisors: https://www.forbes.com/sites/laurashin/2017/11/01/alex-tapscotts-crypto-vc-firm-going-public-with-100m-cad-falsely-touted-4-blockchain-stars-as-advisors/#483d3ff31b1f https://www.forbes.com/sites/laurashin/2017/11/03/cibc-walks-from-tapscotts-nextblock-global-after-falsehoods-revealed-more-misrepresentations-found/#724de0e13cbf https://www.forbes.com/sites/laurashin/2017/11/05/alex-tapscotts-crypto-vc-firm-aborts-public-listing-will-return-money-after-falsehoods-revealed/#1d4de0a62e27 Leigh's favorite stories: Cryptocurrency in Iran: http://www.ibtimes.com/bitcoin-adoption-rate-iran-surges-despite-censorship-protests-2636607 http://www.ibtimes.com/initial-coin-offerings-are-coming-iran-2653474 Cryptocurrency for sex workers: http://www.ibtimes.com/beyond-bitcoin-blockchain-tokens-sex-industry-2601252 Avi's favorite story: https://www.barrons.com/articles/bitcoin-storms-wall-street-1512188427 Thank you to our sponsors! Keepkey: https://www.keepkey.com Token Agency: https://tokenagency.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	For Bonus interviews, transcripts of the Tuesday shows, and a subscriber-only chat group, sign up for
0:06.4	Unchained Premium. Go to unchained crypto.substack.com and click on premium. Hi everyone, this is a recording of a panel I participated in with other reporters and
0:20.0	crypto PR folks at the consensus conference in New York.
0:23.4	The other panelists were Lee Quinn of Coin Desk,
0:26.0	Avi Salzman of Behrens, who also happens to be my old classmate from grad school,
0:30.0	which was fun.
0:31.2	Jill Richmond of Spark PR and Trey Ditto of Dodo PR.
0:35.1	The discussion was moderated by Frank Chipparo of Business Insider.
0:38.9	We give a behind-the-scenes look at how media covers the space, offer up our critiques, spar over the rampant and egregious
0:45.5	pay-to-play schemes in the industry, plus have tips on how crypto projects can get coverage.
0:50.6	Apologies in advance that there was no mic for the questions from the audience.
0:54.0	I've left the questions in as you can sometimes hear them faintly.
0:57.0	I tried my best to have someone or myself recap each question.
1:01.0	Otherwise, enjoy the show.
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1:17.5	To learn about their top projects and more, check out token agency.com.
1:21.5	Today's episode is brought to you by Keith Key, the Easy Safe. agency. no time like the present to protect yourself from hackers, malware, and viruses.
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1:41.6	We'll be exploring you know in this crazy crypto universe
1:46.0	obviously at the intersection of it all are the media folks and the PR and
	...

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