Live Episode! Tofurky: Seth Tibbott

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 3 June 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. Recorded live in Portland, Oregon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Support for how I built this and the following message come from American Express.
0:31.0	You want to build your business?
0:33.0	They can help build your business with financing solutions for eligible business customers.
0:38.0	The powerful backing of American Express? Don't do business without it.
0:42.0	Terms apply, visit AmericanExpress.com slash business.
0:46.0	20 years, 20 years of losing money.
0:55.0	How are you paying your employees?
0:58.0	Well, that was the question that my tax guy always asked me every year.
1:04.0	I sure am. I've been.
1:06.0	You would say, I got two questions for you.
1:08.0	How much money do you lose this year? And how are you still in business?
1:17.0	Brahman PR? It's how I built this.
1:19.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements.
1:25.0	They built.
1:28.0	I'm Guy Raaz, and on the show today,
1:30.0	how Seth Tibbet built a brand new bird out of Tofu, then grew his company into a multi-million dollar business
	...

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