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How I Built This with Guy Raz

Live Episode! Glossier: Emily Weiss

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 26 November 2018

⏱️ 53 minutes

🧾️ Download transcript

Summary

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity. Today, just four years after launch, Glossier is valued at an estimated $400 million. Recorded live in New York City.

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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

Hey, it's Guy here, and today we've got a brand new live episode of How I Built This, featuring Emily Weiss of Glossier.

0:38.0

But before we start the show, a lot of people ask, you know, how can we support How I Built This?

0:43.0

And the best way to support what we do is by supporting your local public radio station.

0:49.0

Here at NPR, we're launching our annual fundraising campaign, starting Tuesday, November 27th, which is Giving Tuesday.

0:56.0

But if you're listening to the show on Wednesday or Thursday or Friday, it doesn't matter.

1:00.0

It's never too late to pitch in.

1:02.0

It's really easy. Just go to donate.npr.org slash built.

1:07.0

That's donate.npr.org slash built. And thanks.

1:13.0

So we flew to LA. We got our like, Hertz rental car.

1:19.0

And we drove during rush hour all the way down to this like middle and nowhere place.

1:24.0

And we pulled into the parking lot. The parking lot's empty. There's a stray dog like roaming through it.

1:29.0

Like tumble reads below. I mean, I was like, why don't we just go like, let's just call it. This is most certainly not our guy.

1:35.0

But we went in and inside was this like, 64 jacked like dad, who's so excited about women's skincare.

1:47.0

Like you just would not believe.

1:56.0

From NPR, it's how I built this. A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

2:04.0

I'm Guy Ross and on today show how Emily Wise turned her fashion and beauty blog into Glossier, a brand that's now shaking up the entire cosmetics industry.

...

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