CrossFit’s new ad pulls no punches — but it’s only the starting point.

In this livestream, Jocelyn Rylee sits down with Matt Souza, Jenn Pishko, and James Hobart to respond to the ad together, unpacking what it means in the context of CrossFit’s mission to make the world a healthier place.

Whether someone is seeking to dominate their sport or improve their quality of life, CrossFit works. Our program can be scaled for anyone. But even in meeting people where they are, CrossFit requires hard work.

“CrossFit is for anyone, but not for everyone.” We own this adage because it is in the challenge of CrossFit that people come to understand what they are capable of, where true potential is unlocked, not just in terms of belief in ourselves, but in terms of our health and fitness — our degree of capacity and vitality for life.

“Tens of thousands of coaches around the world teach functional movement, nutrition, recovery, and resilience … They build relationships, and they track results.

This is what real public health looks like.” [CrossFit Is the Cure]

Let’s talk about what it all means. Buckle up. We’re Forging Elite Fitness.

Community Highlight

Elina Villemure was born in Bulgaria, adopted at 5, and grew up in Michigan chasing her brothers — on one leg above the knee, and one below.

She found CrossFit through Forging Youth Resilience, and after surgery left her in a wheelchair, she assumed training was off the table — until her school counselor said otherwise.

Her first Open? She did it from a wheelchair.

Now, at 20, Elina runs the Adaptive Athlete Experience — a traveling seminar that helps gyms better serve athletes of all abilities. She’s already hosted more than a dozen events.

“Whether or not I lose a leg or break a leg, I still have to adapt in the gym. The only difference is one is three months and the other is the rest of your life.”

Follow her story. And if you own a gym, consider bringing her in.

Know someone you think deserves to be highlighted? Nominate them here.

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