LIV Ratings, PGA Tour Telecast Changes, and Other Golf-on-TV Topics

The Fried Egg Golf Podcast

thefriedegg.com

Golf, Sports

4.6 • 1.3K Ratings

🗓️ 2 March 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

LIV Golf is getting some brutal-sounding ratings on the CW, the PGA Tour's TV partners are changing things up, and golf broadcasting has become a hot topic lately. To break it all down, Garrett talks with Josh Carpenter (@JoshACarpenter), an assistant managing editor at Sports Business Journal. Josh is also, as will become apparent in this episode, a golf nut. He and Garrett discuss LIV's disappointing debut performance on the CW, what golf ratings can and can't tell us, and how the breakaway league's business prospects look in year two. In the second half of the episode, they dig into the attempts by CBS and NBC to freshen up PGA Tour telecasts and the potential effects of the new designated-event structure on the Tour's bottom line.

Transcript

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0:00.0	I'm Mr. Green, for example. I'm already upset. When I find my ball in the bunker, I'm really upset.
0:05.0	And when I find my ball in a Friday egg.
0:07.0	Friday egg. The dreaded Friday egg.
0:09.0	Friday egg. Friday egg. Friday egg. Friday egg.
0:11.0	Friday egg lie. I'm about ready to run off the golf course.
0:30.0	Welcome to the Friday podcast. I'm Garrett Morrison.
0:37.0	And today we're talking about various happenings in the world of golf broadcasting.
0:42.0	We're going to discuss lives new deal with the CW and how that's working out so far.
0:47.0	As well as the recent changes that CBS and NBC have made to their PGA tour telecasts.
0:54.0	My guest is Josh Carpenter. Josh is an assistant managing editor at sports business journal.
1:01.0	SBJ breaks a lot of news at the intersection of sports and business.
1:06.0	You may be familiar with the work of Josh's colleague John Iran, who does a lot of reporting around media rights deals that has become very relevant in this new age of the war between the PGA tour and live.
1:19.0	Now Josh in addition to knowing the sports business landscape very, very well is a golf nut.
1:25.0	He's a presence on golf Twitter and somebody I've gotten to know through that.
1:30.0	I think that this is really a hinge year in golf broadcasting.
1:35.0	I think Josh agrees with me about this.
1:37.0	You've got live with its first US media deal and it's a bit of a strange one with the CW.
1:44.0	People know the CW primarily for teen dramas like One Tree Hill and back in the WB days it was Dawson's Creek.
1:53.0	That's what you go to the CW or the WB for.
1:57.0	You don't go there for this breakaway golf league.
2:01.0	But that deal might make a little more sense than you think it makes and Josh and I will discuss that in this episode.
2:09.0	Now in addition to all of that, you've got the PGA tour entering a new era with designated events
	...

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