LIV Golf’s gambit to rewrite global sports, with Scott O’Neil
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 April 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
Scott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the most underleveraged business in all of sports. Plus, inside the startup mindset Scott’s instilling his team, and what every leader can steal from the way LIV is chasing opportunity.
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Transcript
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| 0:00.0 | Founders ship faster on deal. Set up payroll for any country and minutes, hire anyone anywhere, and get visas handled fast, so you stay focused on scaling. |
| 0:10.9 | Deal takes care of onboarding, HR, IT, EOR, benefits, and compliance so your team can grow without borders. |
| 0:19.2 | It's why more than 40,000 fast-growing companies trust |
| 0:21.8 | deal to move fast. Visit deal.com slash M-OS. That's D-E-E-E-L.com slash M-O-S. |
| 0:32.2 | Bryson D. Chambodrome. Waco-Neman, they're my partners, my business partners. |
| 0:40.4 | Like 30% of our fans have never been to a golf event before. |
| 0:43.1 | This year, we're on track, knock on wood. |
| 0:46.8 | Revenue up 85%, expenses up 3%. Listen, it's early, it's a 5-year-old company. |
| 0:50.2 | NFL's probably 90 years old. |
| 0:51.5 | MLB, 100 and some odd years old. |
| 0:53.9 | NBA, 85 years old. Five years old. MLB, 100 and some odd years old. NBA, 85 years old. |
| 0:55.5 | Five years old. |
| 0:57.5 | We're okay. |
| 1:01.8 | That's Scott O'Neill, CEO of LiveGolf, the upstart league that's enticed top players away from the PGA tour in a quest to change the game. Scott and I first met when he was |
| 1:12.7 | CEO of the NBA's Philadelphia 76ers and the NHL's New Jersey Devils. He's a disruptor at heart, |
| 1:19.9 | and since he moved over to live a year ago, he's brought that spirit to the four. With a new |
| 1:24.7 | live season underway, including a big tournament this month in Mexico City, |
| 1:29.0 | I wanted to ask Scott about what makes live different, why he stepped back into the fishbowl of |
| 1:34.4 | the sports business, and golfs allure to top leaders from the C-suite to the White House. |
| 1:39.9 | Scott shares stories, both from the course and in the VIP area, with insights about |
| 1:46.3 | untapped opportunities, multi-generational engagement, and the special role that sports |
| 1:51.8 | plays in culture. |
... |
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