Little Spoon - How to Build a Brand Parents' Trust

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 25 June 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today’s modern parent.

I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they’re not just reinventing kids’ nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency.

In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they’ve balanced growth with a clear-eyed commitment to mission-driven impact.

Here are a few highlights from our conversation:

* How Little Spoon used DTC to unlock deep consumer insights—and turn them into innovation

* The role of education and content in building trust with millennial parents

* Expanding product lines while staying laser-focused on ingredient quality

* Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection

* Their perspective on what it takes to truly grow with your customer, not just sell to them

Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach.

For more on Little Spoon, visit: https://www.littlespoon.com/

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Transcript

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0:00.0	One of our core values of the company is that our customers are set our gravity.
0:04.8	And I love that.
0:07.0	In the early days, it was, you know, it was easy to really like to live that just with every, you know,
0:14.0	going over the course of the day for us.
0:16.4	I mean, we were responding to customers.
0:17.9	We were, you know, managing the inbox and the, in the social media
0:21.7	accounts and the, like, everything. So we were on the front lines. And, you know, even as the,
0:26.3	even in the earlier days, like, we were still hearing about things that were going on sort of,
0:30.8	you know, one-off instances. But, you know, as the business gets bigger, despite your best
0:34.7	efforts, it gets harder. People get more sort of siloed. You get more kind of removed from that. And so it's been something, you know, we take, we've, you know, every week, we do like a voice of customer in our in our all hands meeting, our weekly huddle.
0:50.9	You know, really everything we do is really brewed in the need to the customer.
1:04.8	Scaling an e-com brand is brutal, especially when you're doing it alone.
1:13.6	While you're stuck figuring out your next move, other brands are sharing what works and hitting milestones. Workspace 6 is a private community
1:20.6	where over 950 of 7, 8, and 9 figure brand operators trade insights, solve problems, and shortcut growth.
1:30.9	It's the anti-fluff operators room, and for your first 30 days, it's just $1. That's it.
1:39.9	Join the dark horses of ecom at workspace6.io, get real answers, and skip the trial and error.
1:48.6	This is Rose Hamilton, your host for The Story of a Brand Show. For over two decades, I've served as a hands-on executive in growing consumer companies, including the vitamin shop, PetSmart, and NutraFal.
2:00.1	And I'm the founder of Compass Rose Ventures,
2:02.7	a consultancy to emerging CPG brands.
2:05.6	On this show, I'll bring you simple brand growth strategies
2:08.4	based on practical experience, inspiring expert interviews,
2:12.3	and my own insights from my time on the front lines
	...

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