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Today, Explained

Little influencers, big business

Today, Explained

Vox

Politics, Daily News, News

4.310.3K Ratings

🗓️ 23 November 2022

⏱️ 24 minutes

🧾️ Download transcript

Summary

Parents are turning their kids into influencers on social media. What could go wrong? This episode was produced by Victoria Chamberlin, fact-checked by Laura Bullard, engineered by Paul Robert Mounsey, and hosted by Sean Rameswaram, who also edited. Transcript at vox.com/todayexplained Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

The holidays are finally here. Time to get together with family, maybe hang out with the little kids in your life.

0:05.4

Just don't be surprised if some of them are now influencers.

0:09.3

Survey says more and more kids want to be influencers.

0:12.6

A recent study found about one in three American kids between the ages of eight and twelve aspire to be either a vlogger or a YouTuber.

0:20.7

More and more kids consider themselves influencers.

0:23.8

Hi guys, welcome back to our channel!

0:26.6

And parents are doing a lot of the legwork when it comes to curation. There's even a name for the practice.

0:32.0

Sharenting!

0:33.0

Don't know if the term is going to stand the test of time, but there's a lot to consider here.

0:36.7

Kids are too young, often to understand what is happening to them when they are being sharented.

0:45.0

Even if they do understand, they have no legal recourse to give consent or not give consent.

0:52.1

The perils of parenting while sharenting coming up on today's point.

0:59.5

Today's point.

1:08.1

Today's point, we're going to spend some time this episode trying to wrap our heads around some of the moral quandaries at play

1:13.2

when you turn your child into a social media celebrity.

1:16.2

It's very much a thing, as you will soon see, but first let's just define an essential term.

1:22.0

Leah Plunkett is the author of...

1:25.5

Sharenthood.

1:26.5

Which is all about.

1:27.8

Sharenting.

1:29.1

All the ways that parents, grandparents, aunts, uncles, teachers, coaches, and other trusted adults share children's private information digitally.

1:42.5

Kids are too young, often to understand what is happening to them when they are being sharented.

...

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