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I'm Gretchen Rubin and this is a little happier.

I'm a writer, so I pay a lot of attention to what happens in the publishing industry.

And I have a podcast, so I pay a lot of attention to what happens in the podcasting industry.

And my sister is a TV writer, so I pay a lot of attention to what happens in the TV industry.

And there's an old, funny teaching story that I think about often from the world of publishing

that is relevant to all those areas and far beyond.

Now, this story has always been told to me as if it were fact, as if it actually happened.

But I suspect that it's actually aprocrative, but that doesn't really matter because the point is the same.

The story goes that a big publisher decided to hire a fancy management consulting firm to come in and analyze their business

and tell them how to make more money. So the firm comes in, they do a top to bottom study of the publisher's business.

They investigate, they analyze, they interview, they write a big report.

The senior people at the publishing house and the management consulting team sit down for a big meeting

where the result of this study will be revealed.

With the dramatic flourish, the management consultants announce the way for your work to be done.

The way for your publishing house to make more profits is to publish more best sellers.

The joke is that the publishing team said, yeah, sure, good.

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