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I'm Gretchen Rubin and this is a little happier.

I love new words and phrases, such as doom scrolling and stacation.

And one of my favorite neologisms is the humble brag.

A humble brag is quote, an apparently modest or self-deprecating statement

whose actual purpose is to draw attention to something of which one is proud.

So, if you want a brag, but you want to do it in a way that makes you seem modest,

or if you gripe about something that's actually enviable, that's humble bragging.

For instance, saying something like, oh, this red carpet scene is so boring,

or I'm such a slob that I spent only an hour at the gym today.

Along the same lines, I've coined the term the humble vein,

but at least I think I've coined it.

When you make a point of your admirable humility, or when you're self-effacing in a way

that assumes that your achievement or status is greater than it is.

For instance, someone once told me, despite all my success in my career,

...