4.8 • 1K Ratings
🗓️ 4 March 2025
⏱️ 54 minutes
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0:00.0 | As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting |
0:04.6 | some of our most transformative episodes. Tune in to explore expert insights and practical |
0:09.4 | strategies on help, performance, and community well-being, all aimed at helping you achieve |
0:14.4 | personal and professional fulfillment. If you sign up for the newsletter, you'll not only get |
0:18.5 | recaps of the key ideas in each interview, but at the end of the series, you'll receive our free Life of Purpose ebook. |
0:24.7 | What you have to do is go to UnmistakableCreative.com slash LifePurpose. |
0:28.1 | Again, that's UnmistakableCreative.com slash Life Purpose. |
0:32.2 | Of the five companies that are developing technology in the space, three of the five are doing something |
0:39.5 | that is either that or is a derivative of that basic approach, i.e. getting electrodes into the |
0:46.8 | brain by penetrating into the brain in one way, shape, or form. So that's BlackRock, |
0:52.2 | parodromics, and neuralic. And they're doing it in slightly |
0:55.5 | different ways, but that's kind of the fundamental approach. We are developing, or we've developed |
1:01.0 | an array that sits on the surface of the brain. It has incredibly a huge number of electrodes, |
1:07.8 | so 1,024 electrodes within, you know, sort of a little more than a |
1:11.9 | square centimeter. And the array is incredibly thin, so it's a fifth of the width of a human |
1:17.1 | hair. So it sits really conformally on the surface of the brain. And those electrodes, 95% of |
1:23.1 | them are 50 microns in diameter, so half the width of a human hair. So you can barely see them with the naked eye, and they're manufactured using |
1:31.0 | photolithography, which is like the same technology that's used to make semiconductor chips. |
1:36.7 | And because of that high resolution, you get an incredibly detailed picture of the brain's |
1:42.3 | activity. |
1:47.3 | I'm Sreeny Rao, and this is the Unmistakable Creative Podcast, |
1:51.0 | where you get a window into the stories and insights of the most innovative and creative minds |
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