Tann, it's got the code. It's going to launch.

It's a unit system. I know this.

It's how all the files of the whole park. It tells you everything.

Sir, he's uploading the virus.

Eagle 1. The package is being delivered.

Hello, out there on the internet.

I'm Matthew Galt, and this is Cyber.

You can't scroll one inch on the internet these days without someone trying to sell you something.

Facebook, I'm sorry, meta.

And Google raking millions of

dollars on advertising alone. When we talk about ad tech, those are the names that typically

move through our minds. Not many people think about, say, Disney, but they should. That's what we're

talking about today. How Disney became a big player in the online digital advertising space

and the creepy videos motherboard recently published showing how the mouse uses its vast portfolio of characters to talk directly to advertisers.

Do you want to see the Muppets extol the virtues of targeted advertising?

Well, stick around.

With me today, to walk through it all is motherboard staff writer Joseph Cox.

It's the subject of his new story on motherboard.

Leaked videos show Disney is the biggest ad tech giant you've never heard of.

Sir, thank you so much once again for coming on.

Thank you.

Always happy to be here.

...