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SmartLess

Listen Now: How I Built…Drunk Elephant

SmartLess

SiriusXM | SmartLess LLC

Discussion, Education, Music, Comedy, Science, Culture, Society & Culture, Entertainment, Interview, Learning

4.651.6K Ratings

🗓️ 4 April 2024

⏱️ 10 minutes

🧾️ Download transcript

Summary

Have you ever wondered how some of the biggest companies were built? On the podcast How I Built This, host Guy Raz talks to the founders behind the world’s biggest companies and brands to learn the real stories of how they built them. How I Built This with Guy Raz is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

Follow How I Built This on the Wondery App or wherever you get your podcasts. You can listen to How I Built This early and ad-free right now on Wondery plus. Wondery.fm/IFD_HIBT

For more deep dive and daily business content listen to Wondery– the destination for business podcasts. With shows like How I Built This, Business Wars, The Best One Yet, Business Movers and many more, Wondery Means Business.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys it's me Sean Hayes I come here to you today not with Smartless's typical

0:03.8

Celebrity interview but rather to tell you about another podcast interview series I'm just

0:07.2

really excited about it's called how I built this with Guy Raz every week Guy speaks to

0:12.1

an innovator and entrepreneur or an idealist and breaks down their

0:14.8

road to success.

0:16.0

One of the interesting interviews was with Tiffany Masterson, the founder of Drunk Elephant,

0:19.8

it's a skincare brand.

0:20.7

I found it really interesting.

0:21.7

Here's a little bit of that story.

0:23.2

Tiffany Masterson was a stay-at-home mom of four in her 40s when a passion for

0:27.0

skin care drove her to research every ingredient out there and its proven effect on

0:30.5

the skin. With no formal training and very little business

0:33.0

experience, she would tirelessly to develop her first line of products and

0:36.1

launched Drunk Elephant in 2013. Just six years later, Drunk Elephant was the top-selling

0:40.5

brand in Separate's across the country. If this conversation doesn't inspire you,

0:44.1

I don't know what will. I'm about to play a clip from this episode of how I built this.

0:48.0

To hear the rest of the episode and much more of how I built this, follow the show on the

0:51.9

Wondery App or wherever you get your

0:53.4

podcasts.

0:54.4

So what would you do?

1:01.4

You would just buy a bunch of skin care products or you would buy individual ingredients, oils?

1:07.6

Never ingredients. I never was the one. I'm not the one who made products in my kitchen.

...

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