Edmonton, what is up March 26th finally I am coming through to Edmonton it hasn't been this

krunk since Gretzky was on the ice Edmonton Canada March 26th me giving the keynote Q&A with you

the state of the union of entrepreneurship marketing and business information below I hope to see you there

this is the Gary V. Audio Experience what up podcast and welcome back for another episode today

Gary visits the gym realm podcast where they talk about football and why sports cards is a crazy

opportunity so make sure to hit them up as well as leave a review and I hope you enjoy

Gary it's always great to get an opportunity to speak with you so let me start you off Gary the

way I always do given your crazy travel schedule exactly where are you right now and what are you

focused on I am in New York City which is the first time I've been in my office when I've been

on the show and I am focused on running VaynerMedia post the three Super Bowl commercials it has

been very hectic here now you're right that is the first time you've ever done this show from your

office all right so let me ask about the three commercials Gary your agency had three commercials

in the Super Bowl now given the size of the agency that's pretty amazing in and of itself do you know

yet whether or not they hit their mark on Sunday night and if not when will you know that's a great

question so for Sabra hummus and planters peanuts it's going to take some time because when you do

top of the funnel brand work you see a residual effect sometimes for 30 60 90 120 and sometimes

years because you've built a brand right with hard rock the hotel we we see instant bookings

and there is some more brand work so I would say with hard rock hotel we'll get a better sense in

the next hundred days with the other two I think you will have a better sense in the next six months

all right so Gary what about the hard rock international spot that was directed by Michael Bay how

did that come together and what was that like you know the reach out was pretty late and they said

we loved what you did with planters last year we've heard a lot of good things about the agency

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