Listen As I Fall In Love with Durana Elmi, Co-Founder & COO of Cymbiotika

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 5 April 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

It seems everywhere you look like you'll find Cymbiotika—but it's for a good reason. Cymbiotika is changing health and wellness by providing clean, science-backed supplements and products families can comfortably use in everyday life. Aside from their products being some of the purest and most effective on the market, Durana Elmi (Co-Founder and Chief Operating Officer) and her husband, Shahab Elmi (Co-Founder and CEO), are scaling this business like no other. Durana joined in 2019 when the company had one SKU. Under her leadership, the company grew sales to 1 million in 2019, 7 million in 2020, and 14 million in 2022. This year, they are projected to exceed 150 million dollars in sales with 40 SKUs. In this episode, we take a deep dive into Durana's experience and how she could scale at such a high level. We also discuss the importance of being a people-first leader and never giving up on yourself. From immigrating to America from Afghanistan, she fought tooth and nail for everything she has today. Hearing her talk about her very tough relationship with her father, her exceptional relationship with her husband, and how she manages to prioritize her relationship, her children, and her craft is inspiring on a level I didn't expect. Grit and grace always. I know you'll fall in love with Durana the way I did. Enjoy!

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode

Visit cymbiotika.com and use code BEST for 15% off sitewide or create your custom bundle and get up to 45% off.

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Transcript

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0:00.0	The following podcast is a deer media production.
0:15.6	Thank you so much for coming on the podcast.
0:19.9	I'm honored to have you here. We'll make this very fun and very educational.
0:24.8	And I want to talk about obviously symbiotica, the immense growth that you have been able to
0:33.3	provide before you started in 2018. You got it. What are we now? 150 million? 2023? Yeah, that's
0:41.2	actually what I'm projecting. We're trying to hit 120, but I've got a bet with my husband that we're
0:46.2	going to hit 150 million. And I always tell him, I don't lose. Very cool. That's, you are very
0:55.2	inspiring. I want to talk about that and I want to talk about your personal life a little bit.
0:58.0	But let's talk about, you know, how you came to work on symbiotica. You started a year after
1:04.0	the brand was founded, correct? That is correct. So my husband and I, I would say we're serial
1:09.2	entrepreneurs. We spent many years in corporate America. I loved corporate America. I learned a lot
1:15.6	from it, but I didn't have a work-life balance. I just worked all the time and I didn't have a
1:22.2	family so that was okay at the time. But once I had my first daughter, she was nine months and I
1:29.2	remember those first nine months of after giving birth to her. I was learning about her and experiencing
1:36.8	her through the cameras of my phone. And it made me really rethink my life. It made me realize that
1:43.2	the most, you know, I could have a big title in corporate America. I can make the executive
1:47.5	income. But what does that mean when my daughter grows up and can really understand that moms never
1:54.1	around? I realized what my mother gave me growing up, which was time and love. And so I realized the
2:02.4	most expensive commodity that I can give my daughter is time. So we both decided to resign, corporate
2:09.8	America. It was like we just took a big chance on ourselves. You were at T-Mobile at the time?
2:14.9	I was at 18th year of time. I started out my career right after UCLA at T-Mobile and spent
2:22.3	over like seven years there and then 18th year recruited me. So I ended my career at 18th year.
	...

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